Poorly Crafted Show Notes May Be Costing You Listeners

Poorly Crafted Show Notes May Be Costing You Listeners

For many podcasters, one of the least-favorite post-production tasks associated with creating their audio content is writing show notes.

Ask any of the members in the countless podcasting groups and communities on Facebook, Google Plus, and LinkedIn about their favorite - and least favorite - post-production tasks and “writing show notes” will likely come in a close second next to editing the audio content itself.

This lack of desire and motivation (or in some cases, maybe even skill?) may explain why so many podcasters opt for completely avoiding the task of writing show notes for their episodes.

It may also explain why some podcasters merely write one or two sentences and a list of links below the podcast players on their websites.

Whether you realize it or not, though, poorly written show notes may be costing you valuable listeners!

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How to Take the Pain Out of Writing Show Notes

How to Take the Pain Out of Writing Show Notes

We get it. Writing show notes for every episode you record can take up a lot of valuable time - time you could be spending doing other things. But if you’re serious about improving your podcast, growing your show, and reaching new listeners and subscribers… you need show notes.

They are the fuel your show needs to get ranked in search engines - and as we all know, ranking on the first page of Google (or any other search engine, for that matter) will drive more traffic to your website. And traffic often means more potential new listeners, new subscribers, and maybe even new clients.

So, this week, we wanted to take a few moments to give you a few tips on how you can take the pain out of writing your podcast show notes.

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How to Stop Podfading In Its Tracks

How to Stop Podfading In Its Tracks

As more brands, entrepreneurs, and individuals take the leap and dive into the podcast experience, more and more amazing shows begin to show signs of podfading.

But, what is podfading, really, and how can podcasters avoid it?

This week, I want to discuss this podcasting phenomenon and share a few tips and strategies on how you can prevent your show from podfading.

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How to Leverage LinkedIn to Promote Your Podcast

How to Leverage LinkedIn to Promote Your Podcast

It’s no secret that LinkedIn is a powerful tool to add to your marketing arsenal as a small business owner, entrepreneur, or freelance professional. After all, LinkedIn is the social media platform of choice for professionals and businesses of all sizes.

So why do so many business podcasts seem to forget about leveraging the power of LinkedIn in their marketing strategy?

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How to Create a Killer Content Strategy for Your Podcast

How to Create a Killer Content Strategy for Your Podcast

For most small business owners and entrepreneurs, creating a content strategy can be challenging. Developing a plan, creating the content, editing, finding relevant keywords and images that will resonate with your audience - not to mention promoting each piece of content you create - it can seem like a full-time job!

This is true despite which content format you choose, whether it’s creating videos, podcast episodes, or blog posts.

Like many other things in business, having a strategy in place when you’re starting your podcast can help you not only achieve your goals but also keep you accountable and on track.

With 2017 quickly coming to an end, we wanted to take a moment to help you create a podcast content strategy for your show so you can be on the path to success in 2018.

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