How to Leverage LinkedIn to Promote Your Podcast

How to Leverage LinkedIn to Promote Your Podcast

It’s no secret that LinkedIn is a powerful tool to add to your marketing arsenal as a small business owner, entrepreneur, or freelance professional. After all, LinkedIn is the social media platform of choice for professionals and businesses of all sizes.

So why do so many business podcasts seem to forget about leveraging the power of LinkedIn in their marketing strategy?

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How to Create a Killer Content Strategy for Your Podcast

How to Create a Killer Content Strategy for Your Podcast

For most small business owners and entrepreneurs, creating a content strategy can be challenging. Developing a plan, creating the content, editing, finding relevant keywords and images that will resonate with your audience - not to mention promoting each piece of content you create - it can seem like a full-time job!

This is true despite which content format you choose, whether it’s creating videos, podcast episodes, or blog posts.

Like many other things in business, having a strategy in place when you’re starting your podcast can help you not only achieve your goals but also keep you accountable and on track.

With 2017 quickly coming to an end, we wanted to take a moment to help you create a podcast content strategy for your show so you can be on the path to success in 2018.

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7 Must-Have Parts of a Great Podcast Show Note

7 Must-Have Parts of a Great Podcast Show Note

If you’ve been podcasting for a while, you probably know why podcast show notes are critical to the success of your show. After all, search engine giants like Google, Bing, and Yahoo! are not currently equipped to root through your audio content and find those juicy keyword terms.

But, many podcasters - especially new podcasters - tend to stumble when it comes time to sit down and write their show notes. Questions about how to structure and format the show notes and what to include in the copy are creeping up more and more in many of the online communities for podcasters that I am a member of.

So, I thought I’d share some of the critical components that I believe make up a great quality podcast show note. I’ll break down each section that my team includes in our client's show notes, explain why we feel these parts are important, and what we include in each of these sections.

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Podcast Conferences You Don't Want to Miss in 2018

Podcast Conferences You Don't Want to Miss in 2018

Where do you turn to learn more about podcasting? To hone your skills, network with other podcasters, and gain ideas and inspiration for new content for your show? Online networking are a great first step if you’re looking for helpful and insightful tips, ideas, and brainstorming partners from veteran podcasters, but sometimes it’s nice to meet new people, network with others, and dig into various topics in person.

Enter: Podcast conferences and events.

In this post, we want to share with you some of the best conferences and events to help you expand your network and learn from other experts, industry leaders, and podcasters.

Who knows - you may even find a few perfect guests for your show!

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Podcast Monetization: 5 Ways to Monetize Your Show

Podcast Monetization: 5 Ways to Monetize Your Show

Countless podcasters dream of hosting a show that can also improve their bottom line, yet many aren’t sure of exactly what types of monetization strategies are at their disposal. This week, we wanted to cover this hot topic that to give you a bit of insight and ideas on a few of the ways you can put some money in the bank from your show.

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Blog Post Style Show Notes: Are They Really Worth It?

Blog Post Style Show Notes: Are They Really Worth It?

It’s no secret that blogging offers unique qualities and benefits to a website. Blogging is fantastic for driving traffic to your website through SEO as well as engaging with your audience on a platform you own. According to HubSpot and the iMPACT blog, “On average, companies that blog receive 434% more indexed pages.” So, I can understand why turning a show’s audio content into a blog post can be quite appealing.

Before making a firm decision on whether you should change the style of your show notes to something more comprehensive like a blog post, be sure to take the following factors into consideration. 

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