There is a famous saying, “Experience is the best teacher” - but is it?
You see, the thing with experience is that you need to go through the experience first before learning a lesson or two.
As a business owner, you know the value of finding mentorship and coaching. You know that by learning from others, your chance for success increases significantly. You know that by learning from their mistakes and failures - you can avoid wasting precious time and achieve your goals in record time.
The same is true for your podcast.
Why would you want to go through the same proven-to-fail experiences as others on your own when you can acquire wisdom from those who have gone before you?
If you want to increase the odds of your podcast’s success and see real results in your marketing strategy, it is best to learn from the pros.
This week, we have hand-picked our top five favorite and most valuable lessons we have learned from some of the highly acclaimed podcasting pros in the industry.
Lesson #1: Create a Podcast Production Calendar
The catchline, “Out of sight, out of mind” is such a relevant phrase for many podcasters. So, let’s do something about keeping your podcast to-do list in sight.
This is otherwise known as a podcast production calendar.
With this calendar, you can see an overview of your podcast production - the details of each episode, the things you need to do, and the people responsible for each task.
You can use a spreadsheet or an app like Trello or Asana for this purpose. Podcasting pro Sigrun Gudjonsdottir, a lifestyle entrepreneur and the host of the Sigrun Show, uses Google sheets to keep everything in one place.
You can learn more about how she did it by listening to Launching Your Show with 100 Episodes in 100 Days on our newly released podcast: Podcast Rockstars.
A podcast production calendar can also help you put all your ideas in one place.
It helps you establish one of the habits that many successful podcasters have in common: good planning.
Most importantly, it allows you to be consistent. Yes, consistency is one of the keys to a good business and a successful podcast, especially when you’re using your show as your top funnel marketing strategy.
Lesson #2: Develop a Podcast System
“The first [challenge] was to get everything together. I think the first episode, I probably recorded three or four times. It's hard to get started and figuring out my process.”
This is one concern that podcasting guru Sigrun shared in our conversation.
While creating a production calendar is the beginning of what can be an exciting and rewarding journey ahead, you need to take the next necessary step to progress in your podcasting venture.
As you create your podcasting system, consider answering these questions:
Which repetitive tasks can I delegate to another person or set up to an automated system?
How can I make it easy for my team and myself to access the information we need?
What tools and apps will help me create an efficient workflow?
Remember, just because one thing works well for one thriving podcaster does not mean it will work just fine for you, too.
Be kind to yourself. Explore your options until you have come up with a system that works best for you.
Lesson #3: Plan Your Time Wisely
In a coversation with technical podcast producer and owner of Podcast Network Solutions, Kate Astrakhan, for the Podcast Rockstars episode titled Effective Podcast Launch Strategies, “People really underestimate how much work a good show is.”
Creating a podcast is more than hitting the record button and saying what you think. Podcasting is a serious business. If you won’t make time to sit down, plan it, and give it your attention, Kate suggests that you stop.
Yes, stop wasting your time - and those of your listener’s.
You may be asking: What makes Kate’s voice so vital in this matter?
Well, Kate has been working for three decades in the sound industry - from radio to podcasting networks. (Yes, she did see podcasting kill the radio star!)
On the other hand, we have - procrastination.
We all have to deal with it regardless of the industry we’re in. It is one of the enemies that podcasters - both new and seasoned - have to deal with.
Procrastination is a hurdle that even podcasting guru Sigrun needed to overcome while she was starting her podcast project.
Even podcasting pro and productivity expert, Jo Dodds, shared in the episode titled: Being a Productive Podcaster that one of the reasons why podcasters procrastinate when starting new things is…
Jo has a favorite phrase she always mentions - something that many of us can learn:
“Done is better than perfect.”
Sure procrastination may hit you from time to time, but budgeting your time and knowing what’s up ahead can be the thing that keeps you motivated and prevents you from podfading.
Lesson #4: Identify Your Podcasting Pain Points
Pain points, like the ones in your body, are problem points that you need to deal with. The same is true with business - the longer you wait before dealing with your business pain points, the worse the problems are going to get.
We saw earlier that procrastination is one big podcast hurdle that we need to overcome.
As someone who likes to fine-tune her system according to what works for her, Jo eventually identified that her procrastination was simply a manifestation of a bigger problem. When Jo was starting her podcast, she couldn’t move on to the next step in the process until she had written the show notes.
Yep, that was her pain point. So what did she do?
She did what she is best at - in this case, podcasting - and outsourced the very thing that was keeping her from making progress.
When Sigrun started her show, one of her pain points - like many others who have begun exploring the “unknown” - was getting started.
Now, let’s talk about you.
I don’t know what your pain points are - it may be your automation tool or your system workflow or writing your show notes.
Whatever it is that’s holding you back from advancing your goals (and your business), make the time to identify it.
Recognize your pain points, brainstorm on a solution, and act on it.
Lesson #5: Focus on Your Zone of Genius
As a podcaster, it is a no-brainer that your zone of genius is… you guessed it:
You have ideas that you want to share. A voice that you want others to hear. A goal to make this world a better and happier place to live in by sharing a piece of you to this online world.
So, how do you do that?
By editing the audio and content of your recorded podcast? By writing your show notes? By minding the post-production work - getting quotable quotes from your episodes and posting them on social media?
I don’t think so.
You will never reach your full potential if you spread yourself so thinly by minding all of these tasks.
I’m not saying they are not relevant and that they are not worth your time. They are. All the parts of your business are. But if you know what you’re great at and you are so sure that when you do it you would make the most impact in this world, then focus on it.
Focus on your zone of genius.
What about the rest? Find a way and outsource everything else.
Jo states the truth about outsourcing (and automation) wonderfully on her interview for Podcast Rockstars:
“You know, [automation and outsourcing] are effort at the beginning, but it just reaps dividends afterwards.”
So, there you have it.
No more guessing. No more trial and error.
Five significant lessons from three distinguished podcasting pros who continue to rock the podcast industry.
These are proven-effective lessons that will help you jump start your podcasting journey, make you a more productive podcaster, and lead the way to your podcasting success.
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