How Small Businesses Are Benefiting from the Podcast Craze

How Small Businesses Are Benefiting from the Podcast Craze

Small business owners often find it difficult to compete with the bigger brands and businesses in their niche. Finding a way to set your small business apart and stay relevant in your industry while attracting new clients and customers isn’t always easy.

Of course, you want more people to know about your brand, your products, and your services. But, where do you start?

How do you get more people interested in your business?

Two particular ways to do this are through a blog or a podcast.

These forms of content marketing have become effective ways of growing a business.

But how are small businesses benefiting from the podcast craze?

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Top 10 Podcasting Events You Don’t Want to Miss in 2019

Top 10 Podcasting Events You Don’t Want to Miss in 2019

2018 is quickly winding down. As we approach the new year, many podcasters are looking for ways to improve their skills, learn more about the industry, and network with other experienced hosts, producers, and service providers.

And there’s no doubt that one of the best ways to improve your skills, learn “what’s hot” and what’s not in any industry, and network with like-minded professionals is by attending industry conferences and networking events.

So, what’s in store for podcasters in 2019?

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How to Create Brand Awareness Through Podcasting

How to Create Brand Awareness Through Podcasting

For business owners, the first step in attracting more customers and clients is by creating brand awareness for their company, products, and services. And we often hear that podcasting offers a wide range of opportunities to build brand awareness and increase engagement with our target audience.

But how does a busy entrepreneur create brand awareness through the podcast medium?

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Setting the Right Budget When Starting a Podcast

Setting the Right Budget When Starting a Podcast

When you decide to start a podcast, you need a well-laid-out plan. One of the aspects of this plan is setting the right budget.

Starting a podcast is an investment - an investment with long-term, achievable goals and rewards. You need to have a well-organized outline of how much you’re going to spend on equipment, software, etc.

Here are five things you should consider to set the right budget when starting a podcast.

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10 Free Resources to Find New Guests for Your Podcast

As a budding podcaster, it can often be challenging to find great guests to interview for your show.

When you first sit down and plan your podcast content strategy, guest ideas may seem to flood your mind - especially if you have a decent size network right from the start!

But, after a while - after you’ve interviewed everyone in your network who can bring value and helpful insight to your audience - you may find yourself struggling to find new, exciting, insightful experts to interview.

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