How to Be a Great Podcast Guest - Even with No Experience

How to Be a Great Podcast Guest - Even with No Experience

As entrepreneurs, you should train yourself to have a keen eye for opportunities that knock on your door. This includes the privilege to be invited and interviewed on a podcast. It’s one of the golden opportunities where you can build trust and expand your reach by promoting your brand.

But - not all entrepreneurs are naturally gifted public speakers or are comfortable to talk behind the microphone.

Read More

How to Improve Your Podcast Interviewing Skills

How to Improve Your Podcast Interviewing Skills

“The guest is the star of the show.”

If you invite people on your podcast - experts, gurus, and influencers, you probably keep this quote in mind so much that you even recite it in your sleep.

The question is: How does this statement impact your preparations and your interviewing skills?

Read More

Powerhouse Podcast Launch Strategies for Entrepreneurs

Powerhouse Podcast Launch Strategies for Entrepreneurs

Entrepreneurs have their favorites when it comes to promoting their brand and marketing their products or services.

One of the popular favorites is the classic optimization of their blog content. Others like the attention they get from video exposure as they host focused webinars. There are also those who explore non-traditional social media channels (the ones aside from popular platforms such as Facebook, Twitter, and Instagram to name a few).

Why is your marketing strategy so important? Because your overall game plan for reaching potential clients and customers directly impacts your sales.

So the question is: How do you get in front of your audience in a non-aggressive, non-pushy yet fun way?

You guessed it - launch a podcast.

If you’re looking for a way to get in front of your audience and attract valuable clients and customers who will stick around without breaking the bank, then podcasting is one of the marketing strategies that would allow you to accomplish all these.

This week, I share some tried and tested powerhouse podcast launch strategies for eager entrepreneurs whose passion is to share their “solutions” to their audience’s problems and pain points.

Read More

The Best Equipment to Launch a Podcast: My Podcast Set-Up

The Best Equipment to Launch a Podcast: My Podcast Set-Up

So, you have a message you want to get out there. You have a voice you want the world to hear.

You want to elevate your authority, expand your brand’s reach, and connect with new clients or customers.

You want to add podcasting to your content marketing plan and sales funnel.

But, with literally thousands of options to choose from, you may be unsure about what equipment you should use to start your podcasting journey.

This week, I take you behind-the-mic to share my podcast set-up: the equipment I use and comes highly recommended as the best equipment to use to launch a professional-sounding podcast.

Read More

5 Valuable Lessons from Podcasting Pros

5 Valuable Lessons from Podcasting Pros

There is a famous saying, “Experience is the best teacher” - but is it?

You see, the thing with experience is that you need to go through the experience first before learning a lesson or two.

As a business owner, you know the value of finding mentorship and coaching. You know that by learning from others, your chance for success increases significantly. You know that by learning from their mistakes and failures - you can avoid wasting precious time and achieve your goals in record time.

The same is true for your podcast.

Why would you want to go through the same proven-to-fail experiences as others on your own when you can acquire wisdom from those who have gone before you?

If you want to increase the odds of your podcast’s success and see real results in your marketing strategy, it is best to learn from the pros.

This week, we have hand-picked our top five favorite and most valuable lessons we have learned from some of the highly acclaimed podcasting pros in the industry.

Read More

How to Create a Podcasting Habit – and Stick To It

How to Create a Podcasting Habit – and Stick To It

Creating and managing a podcast takes a lot of time, energy and work. Quality content is the key to creating a strong show. But what’s also important is developing habits and routines that could make your workload so much easier.

If you want to get off to a strong start this year while working on your podcast, here are five habits you should follow.

Read More