Podcast titles play a crucial role in the success of your show.
It is one of the determiners that could place you on the first page of search engines. It is also the first touchpoint that your potential listeners experience in their journey to find solutions to their questions and problems. As the first thing your audience sees, your title can ‘make or break’ the deal between you and a potential listener.
This week, I share three things you should avoid when writing your podcast episode titles. I also share how you can work around these don'ts so you can come up with compelling titles that communicate clearly to your audience and help boost your SEO.
Tip #1: Don’t use episode numbers and your show’s name in the episode title.
Apple Podcast has already shared their stand on episode numbers, and they don’t want them in the title of your episode. Why?
The titles look cluttered. It’s a waste of space when you can include more noteworthy and SEO-significant words.
Although it’s good for accessing and organizing your episodes since there is a designated episode field for the episode number on Apple, it’s not visually appealing to your audience and it doesn’t help your SEO.
So, how do we make this right?
Be concise, yet make your title catchy.
Save valuable space and get right to the point. A new listener is not interested in the episode number of your show.
They want to know whether or not your episode will address their concerns, problems, or questions about a specific topic. How are they going to make this decision?
By looking at your episode title.
Tip #2: Don’t stuff your title with keywords.
As mentioned in our episode, Podcast Copywriting: SEO Best Practices for Podcasters, never keyword-stuff your copy. Don’t spam yourself! It will do more harm than good.
However, optimizing your title with relevant keywords will be highly beneficial because it is most significant to search engines, as well as Apple Podcast.
Use relevant keywords.
You may ask - How would I know if a keyword is relevant?
These are keywords or keyword phrase that your audience would use to search for content.
If you're releasing an interview episode, your guest's name falls under the category of a relevant keyword. You not only provide value to your audience but attract your guest's audience (and potential audience) as well.
Tip #3: Don’t go for “charming.”
Charming titles are those that sound interesting but are not necessarily relevant to your content. This strategy may work for non-industry podcasts that have a specific market and community who find shows through word of mouth or social media.
If your show is industry-specific, think of a clear way to share what your episode is about. With the decreasing attention span and increasing impatience of our generation, no one wants to spend time deciphering what it is that you want to share on your show.
Think about your audience and potential audience.
When creating episode titles, think about how these will affect potential listeners when they see your titles on search engines, Apple, and social media.
As your loyal followers like and share your content, would their followers be intrigued enough to click your link?
✓ Your audience doesn’t care about your episode numbers - they want to know whether your content will help solve their problems or address their needs.
✓ Pick out the most relevant keywords for your title; don’t overstuff it with a combination of keywords.
✓ Lastly, it’s okay to be a charming podcast host, but relevant titles is what will get you to the top of search engines.
Creating your episode titles shouldn’t be complicated. Experiment with title creation and monitor your stats. See which titles appeal to your audience the most.
If you think you're creating awesome SEO-optimized titles, but your listeners leave in the middle of the show, make an honest assessment of your content. Maybe you're not providing the excellent value you promised your listeners.
What title-creation strategy works best for you? Sharing is caring. Share your answers in the comments below.