As an entrepreneur or a business leader, then you know how critical it is to follow up with the people you connect with as well as new potential clients. The same is true for your podcast guests. Believe it or not, following up with your podcast guest is a crucial element that can significantly affect yours show.

Today, I share why you should always follow up with the guests you feature and interview on your podcast.

Yann Ilunga is a podcasting consultant who helps entrepreneurs use the podcasting medium to attract prospective clients, increase their exposure, and ultimately, increase their sales. He is a systems strategist, an international speaker, and the founder of the largest online podcasting conference - the Podcast Success Summit. He has been coined a ‘Unicorn-Level Digital Marketing Expert’ by Inc. Magazine. In addition to helping podcasters improve their podcast systems and achieve their goals, he is also the host of four podcasts which include The Podcaster Lab, 360 Entrepreneur Podcast, and The Jazz Spotlight Podcast as well as the facilitator of Podcast Growth Mindset - the ‘Podcast Community to Join’ as mentioned by Forbes.

Yann joins me today to share strategies entrepreneurs can use to improve their interviewing skills. He discusses what hosts should do to prepare for a podcast interview and why it’s important to prepare your guests for their upcoming interview. He shares tips for helping new podcast guests feel comfortable behind the mic before and during the interview, strategies to encourage your guests to share their episodes, and an interesting tip on tagging your guest in your social media posts on publishing day.  He also shares strategies new podcast guests should use to prepare for their upcoming guest appearance as well as actionable tips for entrepreneurs that are considering podcasting as a marketing strategy.

Planning the content you want to discuss on your podcast is only the beginning of your long journey ahead. Part of this planning is knowing who you want to invite as guests on your show. While there are many places you can consider, identifying specific areas you can look into will avoid the overwhelm of thinking about where to start your search.

Today, I share some creative strategies you can use to find new guests to interview for your show.

Kate Astrakhan is an audio engineer, technical podcast producer, and the founder of Podcast Network Solutions, a post-production company that helps podcasters and networks deliver amazing audio sound through post-production and podcast support services. Kate has over 30 years of experience in radio and broadcasting and has a love for storytelling. She fell in love with the podcast industry and its ability to give everyone a voice. Her company currently produces over 1,300 episodes per month.

Kate joins me today to share strategies on how to launch your podcast effectively. She discusses the basic tools you need to start a podcast as well as how to build your credibility, relationship, and trust with your audience. She also shares several ways to promote your show before its launch as well as helpful recommendations for your launch to get good traction, good subscription rates, and - more importantly - a good listening duration.

Sigrun Gudjonsdottir is the host of The Sigrun Show, a business podcast for female entrepreneurs. She is a business mentor and international speaker and has been named the “female James Bond of Online Marketing.”

Originally from Iceland, Sigrun enjoys traveling the world while helping other women entrepreneurs, all while living her dream of having a location-independent business. Her motto is: Be Inspired, Think Big, and Take Action and through her podcast, she has helped thousands of women follow their passion - and turn that passion into a profitable business.

Sigrun joins me today to share how she launched her podcast with 100 episodes in 100 days. She explains why she decided on a 100-episode launch, how she got into podcasting as well as the inspirations that motivated her to create her own show. She also shares her secret for getting 180,000 downloads in the first year and a half of her podcast launch as well as some practical tips for those considering podcasting as part of their marketing strategy for their business.

As an entrepreneur or a small business owner, you know the importance of creating a plan. Strategic planning helps you challenge your views and biases and help you acquire new insights into your business. Whether it’s mapping out your blog content for six months or jotting down your to-do list for the day, planning plays a crucial role when creating a content strategy for any aspect of your business - especially your podcast.

On this episode, I share how to create a content strategy and production schedule for your podcast for easier content planning and collaboration. I discuss four key elements of creating a content strategy for your show as well as some crucial questions you need to ask yourself before hitting the record button. I also share an effective way to organize your ideas as well as the tools that can help filter your thoughts so you can start being what your audience expects you to be - a podcast rockstar.

Your systems and processes are crucial for getting things done in your podcast production. How do you gather information from your guests? How do you send them reminders about their upcoming interview?

Knowing which tools you need and the right ones for your processes make the difference between getting things done and thriving as a podcaster and getting burnt out and lead to podfading.

Today, I share the tools in my ‘podcasting toolbox’ that help me be productive. I discuss the features of each app as well as how each one saves me time and effort from doing repetitive tasks. I also share the benefits of using the apps as well as how these tools help streamline podcasting processes.

Jo Dodds is the host of the POWER to Live More Podcast as well as the co-host of Engage for Success Radio. She is a consultant, speaker, and trainer on Employee Engagement and works on the core team at Engage for Success.

Jo joins me today to share the systems and processes she established to be a productive podcaster. She discusses the challenges she faced as well as the inspirations that paved the way to the creation of her current personalized system. She also shares how she learned a strategy to find better quality guests to feature on her show as well as how she tweaks her processes to suit both her personality and her needs.