Sometimes you think you have a great plan in place for your podcast, but you find as time goes by you need to revise your plans. As we’ve learned in several of our conversations with our amazing guests, your podcast will evolve, and you need to roll with the changes. The decision on whether you want to release your podcast weekly or as a series is something that you have no doubt considered as part of your podcast strategy, but what happens if circumstances change?

Today I share what’s in store for Podcast Rockstars and why I have changed my initial plans for the podcast.

In Season 1 of Podcast Rockstars, we spoke to a wide variety of guests, all specialists in their field, who have shared their experience on how they have used podcasting to achieve their goals and the challenges they have faced along the way. The amazing tips that our podcast guests have provided for budding podcasters and aspiring entrepreneurs have certainly been invaluable to me and I’m sure that some of the advice and experience offered has spoken to you.

On today’s episode, I’ve pulled together some of the insights that have really got me thinking.

Do you have a call-to-action in your show notes? Often entrepreneurs forget to use them in their podcast show notes despite having them on their websites and sales pages. This vital sales strategy is too important to let slide and can help you promote a wide variety of upcoming events or grow your email list by telling your listeners what you want them to do next. 

Today I share ways you can use a call-to-action in your show notes and how they can help you expand the reach of your podcast episodes.

Iris Hanlin, CEO of Hanlin Audio, started her podcast production company in 2018 and has since helped bring over 1,000 podcast episodes from conception to broadcast. A graduate in journalism and communication studies, she turned her love of storytelling into a career in talk radio before branching out on her own. She has been described as a ‘client happiness agent’ because of her focus on empowering podcasters to share their message by dedicating herself to taking care of the technical production of the shows.

Iris joins me today to share how she moved from radio into podcast production and how having a mentor helped her.

Have you ever wondered if there was a structure for writing engaging copy that provides the most value to your readers? It is a given that different types of written content require different types of writing. Despite these differences, a common ground that binds all of this writing together remains - the six questions you need to answer, even in your show notes.

Today, I share the six relevant questions you must address when writing your show notes.

As entrepreneurs, you understand the crucial role that search engine optimization plays in the visibility and success of your business. Your keywords should be well-researched and well-chosen to improve your digital footprint, especially on your blog and website. Sadly, many podcasters fail to apply this same principle to their show note copy, then wonder where they went wrong.

Today, I share a few SEO best practices you should remember when writing your show notes.

Kate Astrakhan is the owner of Podcast Network Solutions, a company that provides post-production and podcast support services to podcasters and networks alike. She is a technical podcast producer who fell in love with podcasting after working in the radio and broadcasting industry for more than 30 years. Kate delivers stunning sound quality for more than 1,300 episodes each month.

Kate joins me today to explain what podcast networks are and the pros and cons of joining a network.

Toby Goodman is the owner and marketing director of Listen Better Marketing, where he helps entrepreneurs and podcasters be heard through revolutionary marketing that speaks to their market. He has worked in 25 countries and founded a global events company where he manages teams in different parts of the world. A professional drummer for 20 years, Toby works three days each week from his London studio and is currently focused on helping his clients thrive, playing fantastic music, and being a great dad.

Today, Toby shares the crucial roles that your website and email marketing play in your podcast marketing strategy.