Do you have a call-to-action in your show notes? Often entrepreneurs forget to use them in their podcast show notes despite having them on their websites and sales pages. This vital sales strategy is too important to let slide and can help you promote a wide variety of upcoming events or grow your email list by telling your listeners what you want them to do next. 

Today I share ways you can use a call-to-action in your show notes and how they can help you expand the reach of your podcast episodes.

Iris Hanlin, CEO of Hanlin Audio, started her podcast production company in 2018 and has since helped bring over 1,000 podcast episodes from conception to broadcast. A graduate in journalism and communication studies, she turned her love of storytelling into a career in talk radio before branching out on her own. She has been described as a ‘client happiness agent’ because of her focus on empowering podcasters to share their message by dedicating herself to taking care of the technical production of the shows.

Iris joins me today to share how she moved from radio into podcast production and how having a mentor helped her.

Have you ever wondered if there was a structure for writing engaging copy that provides the most value to your readers? It is a given that different types of written content require different types of writing. Despite these differences, a common ground that binds all of this writing together remains - the six questions you need to answer, even in your show notes.

Today, I share the six relevant questions you must address when writing your show notes.

As entrepreneurs, you understand the crucial role that search engine optimization plays in the visibility and success of your business. Your keywords should be well-researched and well-chosen to improve your digital footprint, especially on your blog and website. Sadly, many podcasters fail to apply this same principle to their show note copy, then wonder where they went wrong.

Today, I share a few SEO best practices you should remember when writing your show notes.

Kate Astrakhan is the owner of Podcast Network Solutions, a company that provides post-production and podcast support services to podcasters and networks alike. She is a technical podcast producer who fell in love with podcasting after working in the radio and broadcasting industry for more than 30 years. Kate delivers stunning sound quality for more than 1,300 episodes each month.

Kate joins me today to explain what podcast networks are and the pros and cons of joining a network.

Toby Goodman is the owner and marketing director of Listen Better Marketing, where he helps entrepreneurs and podcasters be heard through revolutionary marketing that speaks to their market. He has worked in 25 countries and founded a global events company where he manages teams in different parts of the world. A professional drummer for 20 years, Toby works three days each week from his London studio and is currently focused on helping his clients thrive, playing fantastic music, and being a great dad.

Today, Toby shares the crucial roles that your website and email marketing play in your podcast marketing strategy.

Ted and Arlene Taveras are the Co-Presidents of Insurance Licensing Services of America (ILSA),  an insurance licensing and compliance firm they established in 1997. Additionally, they are the co-hosts of the Spot On Insurance podcast. Through this platform, this fantastic husband-and-wife tag team offers help and support concerning the intricacies of insurance regulatory compliance.

Ted and Arleen are what I would call LinkedIn Rockstars. They join me today to share the ways they use LinkedIn to promote their show.