How to Create a Rockin Content Strategy for Your Podcast

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As an entrepreneur or a small business owner, you know the importance of creating a plan. Strategic planning helps you challenge your views and biases and help you acquire new insights into your business. Whether it’s mapping out your blog content for six months or jotting down your to-do list for the day, planning plays a crucial role when creating a content strategy for any aspect of your business - especially your podcast.

On this episode, I share how to create a content strategy and production schedule for your podcast for easier content planning and collaboration. I discuss four key elements of creating a content strategy for your show as well as some crucial questions you need to ask yourself before hitting the record button. I also share an effective way to organize your ideas as well as the tools that can help filter your thoughts so you can start being what your audience expects you to be - a podcast rockstar.




Having a proper plan in place is critical to get from point A to point B in anything related to your business.



This week on Podcast Rockstars:

  • The benefits of planning ahead

  • Why it’s important to identify your show’s overarching goals

  • How identifying your listener avatar - your target audience - helps you create a content strategy for your show

  • Why it’s important to think about your release schedule when creating a content strategy

  • The importance of thinking about your podcast as a marketing strategy

  • How to use the Brain Dump Strategy when planning your content

  • Tools to help you create a brain dump list


Rockstar Resources:


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