Effective Podcast Launch Strategies with Kate Astrakhan

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Kate Astrakhan is an audio engineer, technical podcast producer, and the founder of Podcast Network Solutions, a post-production company that helps podcasters and networks deliver amazing audio sound through post-production and podcast support services. Kate has over 30 years of experience in radio and broadcasting and has a love for storytelling. She fell in love with the podcast industry and its ability to give everyone a voice. Her company currently produces over 1,300 episodes per month.

Kate joins me today to share strategies on how to launch your podcast effectively. She discusses the basic tools you need to start a podcast as well as how to build your credibility, relationship, and trust with your audience. She also shares several ways to promote your show before its launch as well as helpful recommendations for your launch to get good traction, good subscription rates, and - more importantly - a good listening duration.



“You don’t want to launch with one show. That’s like a drop of rain in an ocean.” - Kate Astrakhan



This week on Podcast Rockstars:

  • How Kate pivoted from radio to the podcast industry

  • The different types of services and packages she offers to podcast networks

  • The difference between audio editing and content editing

  • How to create a huge impact using social media

  • Why you need to promote your podcast guest before his or her interview

  • The back-end work during the pre-launch of your show

  • The number of episodes a new show should launch with and why

  • Why you should ignore charts and New & Noteworthy for at least the first 3 months

  • How long your podcast launch episodes should be

  • The more important metric you need to have more than your downloads

  • How much time to devote to planning and producing your podcast

  • When to find sponsors and when to promote your own products and services


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