Yann Ilunga is a podcasting consultant who helps entrepreneurs use the podcasting medium to attract prospective clients, increase their exposure, and ultimately, increase their sales. He is a systems strategist, an international speaker, and the founder of the largest online podcasting conference - the Podcast Success Summit. He has been coined a ‘Unicorn-Level Digital Marketing Expert’ by Inc. Magazine. In addition to helping podcasters improve their podcast systems and achieve their goals, he is also the host of four podcasts which include The Podcaster Lab, 360 Entrepreneur Podcast, and The Jazz Spotlight Podcast as well as the facilitator of Podcast Growth Mindset - the ‘Podcast Community to Join’ as mentioned by Forbes.
Yann joins me today to share strategies entrepreneurs can use to improve their interviewing skills. He discusses what hosts should do to prepare for a podcast interview and why it’s important to prepare your guests for their upcoming interview. He shares tips for helping new podcast guests feel comfortable behind the mic before and during the interview, strategies to encourage your guests to share their episodes, and an interesting tip on tagging your guest in your social media posts on publishing day. He also shares strategies new podcast guests should use to prepare for their upcoming guest appearance as well as actionable tips for entrepreneurs that are considering podcasting as a marketing strategy.
"Guests come and go - but you, as the host, are the common denominator." - Yann Ilunga
This week on Podcast Rockstars:
How Yann stumbled in the podcasting space
How his podcast about podcasting is different from others
Why he chose to do the post-production editing work
How to ‘share the spotlight’ with your guests
Why it’s important to leave room for “the unexpected” in your podcast interviews
Why spontaneity isn’t always the best approach for interviewing podcast guests
How to make your guest comfortable before hitting the record button
How to increase the chances of listeners taking action after listening to your interview
How to make it easy for your guests to share the episode with their network and social media followers
Best practices for tagging your guest in your social media posts
What aspiring podcasters should consider before starting a podcast
Connect with Yann Ilunga:
Become a Podcast Rockstar!
Thanks for tuning into Podcast Rockstars - the show that helps business leaders become podcast legends. If you enjoyed today’s episode, please subscribe on Apple Podcasts or Google Play Music and leave your honest review. Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and share your favorite episodes!
Join our exclusive Podcast Rockstars Facebook group to connect with other podcast legends and legends-in-the-making to ask your most pressing questions and tell us what guests you’d love to hear on the show!
And don’t forget to join our mailing list to learn what it takes to create great show notes for your podcast as well as receive updates on our latest episodes, blog posts, and other rockin’ content!