LinkedIn is a popular social platform known to cater to entrepreneurs, business owners, and professionals. For this reason, it would be a no-brainer to promote any business - or in this case, your business-related podcast - on the most extensive professional social platform.
Sadly, many podcasters fail to notice the value of promoting their shows on this relevant social platform.
Today, I share five easy ways to promote your podcast on LinkedIn without sounding aggressive. I explain the first step to building awareness for your show on LinkedIn as well as the different LinkedIn pages you can utilize to further your marketing efforts. I also share the different apps you can use that can help you save time and effort when posting on LinkedIn as well as how to take your efforts to the next level.
“LinkedIn is a little-used promotion gem that can be a goldmine for new listeners, new guests, and even new potential clients.”
This week on Podcast Rockstars:
Why you should promote your podcast on LinkedIn
How often you should update your LinkedIn status
How to use LinkedIn Publisher to promote your podcast episodes
How to embed your podcast player on LinkedIn
The difference between a LinkedIn Company Page and Showcase Page
How to hyperfocus your marketing efforts on LinkedIn
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