As much as we want to be consistent in releasing our podcast content, the reality is that there are times when our situation prevents us from doing so. It may be because of a health issue, a personal concern, or an unexpected transition in the business.
If you find yourself in this tight situation, you should consider releasing an encore episode.
Today, I share what encore episodes are and why podcasters utilize them. I discuss the factors you should consider when choosing encore episodes to re-release, such as the type of episode and the ‘age’ of your content. I also share how to use encore episodes as an effective content strategy that will affect the trajectory and success of your business, brand, and show.
“Releasing an encore episode is often better than skipping a week in your normal publishing schedule.”
This week on Podcast Rockstars:
Why podcasters republish older episodes
Why consistency is crucial for your show’s overall success
What it means to have a ‘seasonal’ show
What evergreen content is and why having this is crucial to your show
How encore episodes affect downloads and listenership
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