Podcast Copywriting: Creating Podcast Titles That Convert

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Think about the first podcast you ever listened to - how were you lured in to listen to that podcast episode? What was your first point of contact?

The podcast title.

Whether you’re hosting your podcast or looking forward to launching one, remember this short trip down memory lane and ponder on whether your podcast titles create a little - or much - impact on your show and, especially, on Google.

Today, I share four actionable tips to help you create excellent titles for your podcast episodes. I explain how your podcast titles help you convert new listeners into engaged followers. I also share how the implementation of these steps affect your Google ranking as well as your guest’s credibility.


The title you create for your podcast episodes are extremely important for your listeners as well as search engines.
— Dawn Lidwell


This week on Podcast Rockstars:

  • Factors to consider when creating podcast titles

  • The first place listeners look to determine whether they’d be interested in listening to your podcast

  • How putting irrelevant keywords in your title affect your Google ranking

  • What kind of keywords you should include in the title

  • Why you should add the name of your guest to your episode titles


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