Podcast Marketing: Why You Need to Build a Website & Email List with Toby Goodman

 
 
[PR022 IG Image] Podcast Marketing_ Why You Need to Build a Website & Email List with Toby Goodman.png

Toby Goodman is the owner and marketing director of Listen Better Marketing, where he helps entrepreneurs and podcasters be heard through revolutionary marketing that speaks to their market. He has worked in 25 countries and founded a global events company where he manages teams in different parts of the world. A professional drummer for 20 years, Toby works three days each week from his London studio and is currently focused on helping his clients thrive, playing fantastic music, and being a great dad.

Today, Toby shares the crucial roles that your website and email marketing play in your podcast marketing strategy. He explains why you should make sure that your website is aligned and consistent with your podcast and the message you convey to your audience. Toby also shares the key to turning podcast listeners and email subscribers into loyal clients and paying customers.

 

 
You need a machine between the podcast and the transaction.
— Toby Goodman
 

 

This week on Podcast Rockstars:

 
  • How Toby got started in podcasting

  • The one thing that podcasts don’t give you

  • Why the podcast should be the central pillar of your content and marketing efforts

  • What are the three “locations” of podcast and email marketing

  • How the physical location affects the marketing for podcasters and the kind of podcast your audience listens to

  • Why the numbers of your downloads and listeners shouldn’t be the metrics you’re concerned about

  • The only two metrics you need to consider 

  • How to make your listeners stay with you through email

  • How often you should email your subscribers

  • How to make people find time for you

  • The one thing you should be focused on when recording a podcast

  • Actionable tips for entrepreneurs and podcasters

 
 
 
 

Rockstar Resources:

 
 

Connect with Toby Goodman:

 
 

Become a Podcast Rockstar!

Thanks for tuning into Podcast Rockstars - the show that helps business leaders become podcast legends. If you enjoyed today’s episode, please subscribe on Apple Podcasts or Google Play Music and leave your honest review. Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and share your favorite episodes!

Join our exclusive Podcast Rockstars Facebook group to connect with other podcast legends and legends-in-the-making to ask your most pressing questions and tell us what guests you’d love to hear on the show!

 

And don’t forget to join our mailing list to learn what it takes to create great show notes for your podcast as well as receive updates on our latest episodes, blog posts, and other rockin’ content!

Join the Club!

Podcast rockstar copy 2 join fan club email list
We won't send you spam. Unsubscribe at any time.