Toby Goodman is the owner and marketing director of Listen Better Marketing, where he helps entrepreneurs and podcasters be heard through revolutionary marketing that speaks to their market. He has worked in 25 countries and founded a global events company where he manages teams in different parts of the world. A professional drummer for 20 years, Toby works three days each week from his London studio and is currently focused on helping his clients thrive, playing fantastic music, and being a great dad.
Today, Toby shares the crucial roles that your website and email marketing play in your podcast marketing strategy. He explains why you should make sure that your website is aligned and consistent with your podcast and the message you convey to your audience. Toby also shares the key to turning podcast listeners and email subscribers into loyal clients and paying customers.
This week on Podcast Rockstars:
How Toby got started in podcasting
The one thing that podcasts don’t give you
Why the podcast should be the central pillar of your content and marketing efforts
What are the three “locations” of podcast and email marketing
How the physical location affects the marketing for podcasters and the kind of podcast your audience listens to
Why the numbers of your downloads and listeners shouldn’t be the metrics you’re concerned about
The only two metrics you need to consider
How to make your listeners stay with you through email
How often you should email your subscribers
How to make people find time for you
The one thing you should be focused on when recording a podcast
Actionable tips for entrepreneurs and podcasters
Connect with Toby Goodman:
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