Kate Astrakhan is the owner of Podcast Network Solutions, a company that provides post-production and podcast support services to podcasters and networks alike. She is a technical podcast producer who fell in love with podcasting after working in the radio and broadcasting industry for more than 30 years. Kate delivers stunning sound quality for more than 1,300 episodes each month.
Kate joins me today to explain what podcast networks are and the pros and cons of joining a network. She dives into the factors to consider before joining a network and the benefits and drawbacks of joining a network that uses Dynamic Ad Placement. She also explains why she encourages podcasters to launch their own podcast network and when you should consider starting your own network to monetize your show.
This week on Podcast Rockstars:
What podcast networks are and what they offer
What Dynamic Ad Placement is and why you should be mindful of networks who do this
The red flags to watch out for when conversing with network representatives
Who reaches out first - the network or the podcaster
When to approach advertiser supported podcast networks
How Dynamic Advertising works and good examples of this kind of advertising
Strategies for starting your own network
Factors to think about to make your network different from the rest out there
Reasons why entrepreneurs should not join a network
The end goal to keep in mind about your podcast
Connect with Kate Astrakhan:
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