Podcast Copywriting: SEO Best Practices for Podcasters

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As entrepreneurs, you understand the crucial role that search engine optimization plays in the visibility and success of your business. Your keywords should be well-researched and well-chosen to improve your digital footprint, especially on your blog and website. Sadly, many podcasters fail to apply this same principle to their show note copy, then wonder where they went wrong.

Today, I share a few SEO best practices you should remember when writing your show notes. I explain the importance of avoiding stuffing your copy with keywords and why it’s important to consider the keywords your audience would use to search for your episode topic. I also share the key areas to place your keywords in your show note copy and how you can use your guest’s name as a keyword for your interview episodes.


Search engine optimization is the invisible driving force that determines how well your website, blog post, or podcast episode will rank in search engines.
— Dawn Lidwell


This week on Podcast Rockstars:

  • How keyword stuffing affects your website ranking

  • How often you should use your keywords in your copy

  • The importance of thinking like your audience when considering the keywords or keyword phrase to use

  • What keyword density is 

  • The ideal place to insert keywords in your show note copy

  • Where to include the name of your guests in your show note copy


Rockstar Resource:


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