Podcast Copywriting: Using CTAs in Your Show Notes

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Do you have a call-to-action in your show notes? Often entrepreneurs forget to use them in their podcast show notes despite having them on their websites and sales pages. This vital sales strategy is too important to let slide and can help you promote a wide variety of upcoming events or grow your email list by telling your listeners what you want them to do next. 

Today I share ways you can use a call-to-action in your show notes and how they can help you expand the reach of your podcast episodes. I discuss how to guide your listeners to the next step using links in your call-to-action. I also explain how adding calls-to-action in your show notes can help you grow your audience as well as monetize your show.


A call-to-action is an invaluable piece of your show notes, and there’s a wide variety of things you can promote.
— Dawn Lidwell


This week on Podcast Rockstars:

  • Why a call to action in your show notes is an essential part of your sales strategy

  • What you can use a CTA for

  • Where you should position your call-to-action

  • What is an ‘evergreen’ call-to-action

  • How your call-to-action can help you expand your audience


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